Category: insights


Design Kollective and DesignerLogic Partner to Streamline the Business of Interior Design

Design Kollective online supplier marketplace now integrated into DesignerLogic project management software

Enhanced DesignerLogic platform connects interior designers and high-end independent suppliers in one comprehensive, elegant solution

Salt Lake City, Utah, November 5, 2019 — Design Kollective, a high-end curated online home furnishing marketplace, today announced a new partnership with DesignerLogic, an intuitive cloud-based interior design project management platform. The collaboration combines Design Kollective’s e-commerce retail community with DesignerLogic’s global interior design network to offer interior designers a more seamless project management experience and connection to their suppliers. Interior designers can now shop from Design Kollective suppliers using their DesignerLogic account. 

The Design Kollective—DesignerLogic partnership offers three key advantages for both brick and mortar home furnishing retailers and residential and commercial interior designers:

  • Integrated project management and product sourcing: Design Kollective’s community of home furnishing retailers within the DesignerLogic platform helps interior designers spec projects quickly and ship and track orders from vendors who normally would not have an online footprint, saving time and enabling more diversity in design choices. 
  • Online connection, local selection: Sourcing Design Kollective suppliers directly within the DesignerLogic platform lets designers order from independent retailers across the country or use the ‘search local’ feature to help find and visit retailers with nearby stores to view products and present them to clients in person, a key feature of good design practice.
  • Smaller home furnishing vendors have direct access to their interior design buyers: Design Kollective extends the reach of its e-commerce catalogue to interior designers from within the DesignerLogic project management platform that they already use to run their business, reducing friction and streamlining the purchase process. 

Navigating through hundreds or thousands of suppliers to find just the right products is time consuming for an interior designer—particularly when a project calls for a last-minute item or a design client wants to view the item in person before making a decision. 

“It’s increasingly difficult for independent home furnishing retailers to reach interior designers, whether they’re online or just around the block,” says Lynsey Humphrey, CEO and founder of Design Kollective. “Our mission is to make it possible for smaller home furnishing shops to thrive in today’s evolving e-commerce environment.”

In addition, the interior design industry is trending toward removing the creativity and expertise of the designer from the design process, making it ultimately more challenging for designers to maintain control over their projects and their businesses.

“Interior designers face a wave of technological disruption that’s shifting creative and financial control away from the beating heart of this industry—the designers themselves,” says Kevin Law, owner and founder of DesignerLogic. “Our goal is to strengthen the relationship between designers and independent suppliers and make the business of design personal again, ultimately helping our clients create more value for their own clients.”

About DesignerLogic

DesignerLogic is an intuitive, comprehensive project management platform that powers interior design firms across the world. Created specifically for the interior design industry, DesignerLogic enables designers to spec, order, and track projects, present to clients, and manage all aspects of their projects, including communications with both clients and vendors, all in one easy-to-use application. DesignerLogic’s feature-rich project management helps design firms of any size or complexity, from residential to commercial, easily stay on top of their business at every step of the process from the mood board to installation.

About Design Kollective 

Design Kollective is the only e-commerce the only e-commerce platform equipping brick-and-mortar furniture retailers with all the tools necessary to thrive online.  The 2-sided marketplace aggregates in-stock, ready to ship items from hundreds of independent brick-and-mortar retailers in one curated digital storefront  and empowers the local retail community to connect with buyers and run their business in the digital age. Our mission is to connect high-end, independent home furnishing and decor retailers with buyers.

Media Inquiries:

Stacy Law



Chad Smith

Design Kollective





Antique dealers and interior designers in a changing market

Recently there was an interesting article in the New York Times about the antiques market declining quite a bit in recent years. The gist of the story is that more people now want custom pieces if they’re going to spend real money on their home’s interiors. Portals for higher end antiques and furniture like have seen a large uptick in bespoke contemporary designs and a decline in traditional antiques (especially 19th century). Does this mean antiques are no longer an important part of many design projects?

We don’t think so. Discerning and original-thinking interior designers still use antiques, they just don’t depend on them to set the whole tone for a room or project. For example, not so long ago it was easy to throw a bunch of mid-century pieces into a room and call it an innovative day. But now, with so many cheaper versions of mid-century furniture in consumer facing stores, the ‘specialness’ of that style has been diminished. Interior design clients might not realize the value of certain pieces if they see them mimicked all over the place.

The issue is different for older antiques, which if not placed correctly can seem ‘stuffy’ and not fit modern floor plans very well.

This is why people still need and enlist the services of quality interior designers. An interior designer’s real value is in the ‘specialness’ of what they create for their client; the ‘I never would have thought of that’ result that can take a client’s breath away when they first see it. A  quality designer will know how to use antiques from any era as both accents and center pieces in an eclectic mix of time periods and styles. This is something a consumer will never be able to do for themselves no matter how many design shows they watch on tv.

It’s important for high end antique dealers to connect with and forge lasting relationships with interior designers, who will become more and more important to their business’s prosperity.


Are designers threatened by consumer facing companies?

Like every other venue the interior design market is changing because of what’s going on in tech. A lot of that change is good, especially regarding software tools to help a designer run their business and imagine and manage projects. But there’s a danger as well: the designer being cut out of the process.

Very few non-design-trained people can truly create a space that’s interesting, in harmony with all the elements in balance, and finished with the detail necessary to make it truly special. The thing about talented interior designers is, they make it look easy.

Some clients think they can just do it themselves and save money (especially those who haven’t worked with designers before and don’t understand what it takes to get a high quality result). Some tech companies want to sell directly to ‘consumers’ and capture the revenue that normally goes through an interior design business. Here’s a few points to remember:

  • Design firms have multi-billion dollar annual buying power in the industry, collectively. How you want the market to be organized matters to your suppliers. Reward suppliers who only sell to the trade with your business and make sure they know it.
  • As a designer, your clients are your business. They should not be someone else’s business. Make sure you have clear, strong contracts with your clients regarding the purchase of goods and services for their project.
  • Find out what the business model is for the tools you use. If a company is incentivized towards the consumer market they may not have the designer’s best interest in mind.
  • Use software tools that do not give your clients information about ordering from suppliers unless you want them to have it.
  • Don’t put images of your work in places that will use them to go around designers. These platforms can try to sell the goods in the images directly to consumers. Keep a portfolio on your website and, carefully, in a few other places. Don’t do the design work for someone else’s profit.

The consolidation of the interior design market in terms of connecting suppliers directly to consumers is not a foregone conclusion. One big negative for quality suppliers would be that it would force them into a ‘race to the bottom’ for pricing, like vendors for Walmart or Amazon. Design is about quality, as much or more than pricing.

Interior designers are business owners. Their work has high value and is much more than ‘shopping’ or ‘ideas’ or ‘project management’ on some consumer facing platform. Not all market disruption works.


Designer as therapist

Most interior designers have experienced it- a client who wants to spend more time talking about their anxieties, life drama, and dreams than about, for example, the right color for the living room walls. You may have brought color samples over with a specific goal in mind- like getting a decision from the client- but first you have to wade through a long conversation that has nothing to do with the design project.

You do have to listen to the client (rockstar designers exempted..). Frustrating, yes, but there are some ‘best practices‘ and silver linings for the needy client scenario.

First, make sure you have it in the contract that you bill hourly for your time. It is also a good idea to clarify that you bill by either 30 minute or even 15 minute increments. A long, non-design conversation initiated by your client is a lot less frustrating if they are paying for your time. Get the contract worked out and signed in the very beginning.

Second, make sure you clearly state the goals of your meetings with your client up front, when you arrive. A goal for a meeting is a refrain– you can keep coming back to it. Since it was agreed upon in the beginning your client will be more easily led back to the goal when they get lost in the weeds talking about their life’s drama.

Lastly, never problem solve personal issues with a client like this. That’s for a real therapist, not an interior designer. Just listen, and always, gently, bring the conversation back to design issues.

There are, surprisingly, some benefits from your client leaning on you emotionally. In many ways an interior designer is also an unacknowledged interpreter of personality. The physical world you create for a client is as much a ‘feeling’ for them as it is a collage of furniture, architecture, colors, and textures. Much of your client’s experience of life will take place in the space you create for them. Knowing some of their deeper emotional needs can help you better tailor that space.

For example, your client might express a desire for bold statements in furniture but you pick up via ‘designer therapy‘ they also really need a sense of shelter and serenity. A talented designer will give the client what they express wanting- bold furniture in this case- but also work to massage the space to suite the client’s inner needs. So you might work to have statement furniture balanced with other elements to give an overall sense of peace and security.

Needy clients are a lot of work but by setting strong professional boundaries (billing for time, goals in meetings, don’t problem solve personal issues) and listening as an interpreter you can complete a profoundly satisfying project. Your client won’t even know what you did or how you did it but they’ll love your work more for it.

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